BigLar - Linha de Louças Fine Blue Le Cordon Bleu

Campaign visual direction, concept development, Key Visual creation, and retail materials for the Fine Blue tableware collection by Le Cordon Bleu.

The central idea of the campaign was to transport the audience into a Parisian atmosphere, visually conveying the elegance of the Fine Blue tableware collection and the refinement of Le Cordon Bleu. The visual direction explored this imagery to create a sophisticated and immersive communication system, extending across the in-store environment and point-of-sale materials while consistently reinforcing the Parisian mood and the campaign’s premium positioning.